What Is Restraint Bias? How Overconfidence Drives Impulse Buying
Have you ever purchased something on a whim, simply because it was right in front of you? This isn’t just a spur-of-the-moment decision; it’s restraint bias at play. In marketing and consumer psychology, restraint bias refers to our tendency to overestimate our self-control, often leading us to give in to temptation. In this article, we’ll […]
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