Post-Purchase Rationalisation: How Marketers Can Turn Buyer Doubt into Loyalty
Key Takeaways: What is Post-Purchase Rationalisation? Post-Purchase Rationalisation (PPR) is a common cognitive bias where we often find ourselves justifying a purchase after the deed is done, usually by playfully exaggerating the benefits or downplaying the flaws. So, when does this happen? Sometimes referred to as choice-supportive bias or even buyer’s Stockholm Syndrome, PPR allows […]
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