Pseudocertainty Effect in Marketing: The Psychology Behind Risk-Free Offers
Key Takeaways: What Is the Pseudocertainty Effect? The pseudocertainty effect is a cognitive bias where people often believe an outcome is guaranteed, even when it’s not, especially in situations with multiple stages of decision-making. We tend to overlook earlier uncertainties, honing in instead on just the final step, which we mistakenly treat as independent and […]
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