What Is Customer Effort Score & How to Calculate It for Better Customer Experience
Why do some brands manage to build lifelong loyalty, while others lose customers after just one frustrating experience? The answer often lies in an often-overlooked metric: the Customer Effort Score (CES). Modern consumers aren’t looking to be wowed; they want quick, hassle-free solutions. In this guide, you’ll discover what Customer Effort Score is, why it […]
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