What Does FOMO Mean in Marketing? Psychology, Examples, and Proven Strategies
Key Takeaways: What is FOMO? FOMO, or Fear of Missing Out, refers to that gnawing feeling we get when we suspect that others are having fantastic experiences while we’re left out. This term took off in the early 2000s, but it was first introduced by marketing strategist Dr. Dan Herman in 1996. The Psychology Behind […]
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