How the Availability Heuristic Shapes Marketing, and How to Use It
Key Takeaways: What Is the Availability Heuristic? The availability heuristic is a mental shortcut that we all use to make decisions quickly and efficiently. Instead of going into a detailed analysis, we often rely on the information that’s easiest to remember, things that are vivid, recent, or evoke strong emotions. This concept was introduced by […]
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