Cognitive Bias in Consumer Behaviour: 13 Psychology Traps That Influence Your Shopping Decisions
Cognitive bias in consumer behaviour helps us understand why folks sometimes make impulsive buys or feel regret over their shopping choices. These mental shortcuts influence how we view brands, weigh up options, and ultimately make purchases, often without even realising it. This article explores how cognitive biases shape our day-to-day buying decisions, featuring real-life examples […]