Mastering Emotional Marketing: How to Create Campaigns That Connect and Convert
Key Takeaway: What Is Emotional Marketing? Emotional marketing is all about creating genuine connections with consumers by tapping into feelings such as joy, nostalgia, fear, empathy, and trust. Harvard Business School professor Gerald Zaltman highlights that a staggering 95% of purchasing decisions are made in the subconscious, primarily driven by emotions rather than logic. From […]
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