Featured image for What Is Customer Behaviour article: An illustrated shopper holding a basket, surrounded by different product choices and question marks, representing consumer decision-making in marketing.

What Is Customer Behaviour? Essential Factors, Types, and Strategies for Modern Brands

Understanding customer behaviour is at the core of effective marketing. Whether you’re launching a new campaign, designing a product, or building your brand, being able to anticipate and respond to how people think, feel, and act is what sets successful marketers apart. But what exactly is customer behaviour, and why is it so important? In […]

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