Flat design illustration showing “What is Customer Churn” with a downward trend graph, a customer icon, people leaving, and a box, representing the concept of customer churn rate and customer loss in marketing.

What Is Customer Churn? Proven Strategies to Reduce Churn Rate

Customer churn, sometimes known as customer attrition, is the rate at which customers cease doing business with a company. For marketers and business leaders, understanding why this happens and how to lower the churn rate is crucial for fostering sustainable growth and profitability. In this article, we’ll explore what customer churn means, the psychology behind […]

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