27 July 2025

The bandwagon effect is a psychological bias where people tend to adopt ideas, products, or behaviours simply because others are doing so, explaining why viral trends take off so quickly and why brands can generate huge buzz. In this article, we’ll explore what the bandwagon effect is, why it influences consumer choices, and how marketers […]

Loss aversion is a psychological bias where people find losing something much more upsetting than the pleasure they get from gaining the same item. It’s why many of us tend to avoid losses rather than chase after gains. In this guide, I’ll explain what loss aversion is, why we experience it, how it influences our