28 July 2025

Customer journey touchpoints illustration showing a human head with icons for shopping cart, search, megaphone, and thumbs up, representing key interactions in the customer experience.

Customer Journey Touchpoints: How to Map, Optimise, and Boost Brand Loyalty

Leave a Comment / Consumer Behaviour /

Every interaction a customer has with your brand can shape their overall impression and determine whether they come back, recommend you to others, or move on. These moments, known as customer journey touchpoints, are where the customer experience is either won or lost. If you’re looking to increase conversions, foster loyalty, or just better understand […]

Customer Journey Touchpoints: How to Map, Optimise, and Boost Brand Loyalty Read More »

Illustration showing the scarcity principle in marketing, featuring a shopping bag with a dollar sign, a warning sign reading "Only 3 Left," an hourglass, and a human head with gears, alongside the headline "How to Use the Scarcity Principle in Marketing - Tactics Backed by Psychology and Data.

How to Use the Scarcity Principle in Marketing: Tactics Backed by Psychology and Data

Leave a Comment / Psychology in Marketing /

Have you ever found yourself wanting to buy something simply because it’s almost sold out or only available for a limited time? That’s the scarcity principle in action. When options seem limited, whether it’s a low stock warning, an exclusive deal, or a flash sale, our brains tend to see the opportunity as more valuable

How to Use the Scarcity Principle in Marketing: Tactics Backed by Psychology and Data Read More »