29 July 2025

Understanding how consumers make decisions is vital for successful marketing. From the moment a need arises to the post-purchase experience, every step in the decision-making process influences what people buy, when they buy it, and why. Whether you’re a marketer looking to boost conversions or a business seeking to build customer loyalty, knowing the five […]

Want to turn more browsers into loyal customers? The secret lies in mapping their journey. A customer journey map visualises every step a user takes with your brand, highlighting pain points, missed opportunities, and the real reasons behind conversions or drop-offs. This guide explains what a customer journey map is, why it’s important, and offers

In 2025, consumer behaviour is changing rapidly, influenced by the lasting effects of the pandemic, the rise of digital technology, and evolving generational values. For marketers and professionals in psychology, keeping up with the latest trends in consumer behaviour is vital to grasp what influences buying decisions and to adjust strategies for success. In this