
What Is Green Marketing? Essential Guide for Brands and Marketers in 2025
Green marketing isn’t just a passing trend; it’s a crucial part of modern branding. As consumers become increasingly eco-conscious, companies need to adapt or risk being left behind. In this article, we’ll explore what green marketing involves, why it’s important for both brands and shoppers, and how to steer clear of greenwashing. Key Takeaway: What Is Green Marketing? Green marketing is all about promoting products, services, or brand initiatives that are genuinely environmentally friendly and sustainable. It’s not just about using “eco-friendly” packaging or recycled materials; nowadays, it covers the