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Have you ever become obsessed with one negative review while completely overlooking the many positive ones? That’s known as negativity bias, a psychological tendency to give more weight to the bad than the good. In the world of marketing, this bias can skew how consumers view reviews, advertisements, and overall brand experiences. Recognising when we’re experiencing this negative bias and understanding why it occurs is crucial for creating persuasive messaging that fosters trust, reduces perceived risks, and boosts engagement. Key Takeaways: What Is Negativity Bias? Negativity bias is a psychological

Have you ever found yourself drawn to a product, brand, or even a person simply because they felt familiar? That’s what’s known as the mere exposure effect, a psychological phenomenon where the more we encounter something, the more we tend to prefer it, often without even realising. In today’s crowded marketplace, grasping how familiarity influences consumer behaviour can give marketers and brand strategists an advantage. In this article, we’ll delve into the mere exposure effect, explore its psychological foundations, and discuss how you can utilise it in marketing to foster

Why do unfinished tasks linger in our minds longer than those we’ve completed? This is a classic example of the Zeigarnik Effect, a psychological phenomenon that makes incomplete actions difficult to shake off. This cognitive tension impacts not only our productivity and memory but also provides marketers with a clever way to enhance engagement and encourage conversions. In this article, we’ll explore how to harness and even combat the Zeigarnik Effect in real-world contexts such as storytelling, UX design, and time management. Key Takeaway: What is the Zeigarnik Effect? The

The decoy effect is a clever pricing strategy that encourages consumers to choose a preferred option by adding a third, less appealing choice. It not only shapes how we perceive value but can also significantly alter buying decisions. By grasping how this effect operates, marketers can develop astute pricing strategies, while consumers can become more mindful about their choices. Key Takeaways: What is the Decoy Effect? The decoy effect, often known as asymmetric dominance, is a cognitive bias in behavioural economics. It occurs when a less appealing third option, known