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Salience Bias in Marketing: Why Eye-Catching Often Beats Best Value

May 17, 2025

Why do those flashy headlines stick with us while the more important facts fade away? And why are we often drawn to the eye-catching product over the one that offers better value? The answer lies in a powerful cognitive shortcut called salience bias. Whether you’re a marketer, a consumer, or simply curious about how people make decisions, understanding salience bias offers a key insight: attention is a kind of currency, and we tend to spend it on what’s most visible, emotional, or unusual.Let’s explore what this bias truly means, why

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What Is the Bandwagon Effect? A Marketer’s Guide to Psychology, Persuasion, and Consumer Behaviour

May 12, 2025

We’ve all seen it happen! A product goes viral on TikTok, sells out in hours, and suddenly everyone wants one, even if it’s a bit overpriced or not the most practical choice. So, what’s behind this frenzy? The answer is a psychological phenomenon known as the bandwagon effect. This cognitive bias helps explain why trends take off, how brands can create massive buzz, and what motivates people to choose based on what others are doing, not necessarily what’s best for them. This article will explore the bandwagon effect, why it

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5 Key Stages of the Decision Making Process Every Marketer Should Know

May 9, 2025

Every purchase starts with a choice, but what influences that choice? Grasping the consumer decision-making process is crucial for marketers, psychologists, and businesses eager to sway buyer behaviour. From the initial spark of need to the final reflection after a purchase, this journey uncovers how people think, compare, and ultimately select between various products or services. In this article, we’ll explore the psychology behind consumer choices, outline the five essential decision-making stages, and discuss how marketers can use these insights to craft more impactful campaigns. What Is the Decision-Making Process?

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What Is Generative Engine Optimisation (GEO)? A Complete Guide for 2025

April 29, 2025

Digital marketing is experiencing its most significant transformation in years, driven by Generative Engine Optimisation (GEO). Traditional search engines, such as Google, are no longer the only gatekeepers of digital discovery. Consumers today increasingly utilise AI-driven tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews for quick, accurate, and conversational responses. If you’re curious about what generative engine optimisation entails and how to implement it to ensure your brand’s visibility in the future, this guide will provide you with all the knowledge necessary to excel in this evolving field. What

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