Bridging psychology, marketing, and SEO for real growth.
Have you ever wondered why some marketing campaigns fail, even when they seem perfectly reasonable? The culprit could be congruence bias, a psychological trap that ensnares even the brightest marketers.
What if having confidence in your customer or team could enhance performance and yield better results? This isn’t just optimistic thinking or gentle psychology. It’s the Pygmalion Effect, an established
Why do those flashy headlines stick with us while the more important facts fade away? And why are we often drawn to the eye-catching product over the one that offers
We’ve all seen it happen! A product goes viral on TikTok, sells out in hours, and suddenly everyone wants one, even if it’s a bit overpriced or not the most
Every purchase starts with a choice, but what influences that choice? Grasping the consumer decision-making process is crucial for marketers, psychologists, and businesses eager to sway buyer behaviour. From the
Digital marketing is experiencing its most significant transformation in years, driven by Generative Engine Optimisation (GEO). Traditional search engines, such as Google, are no longer the only gatekeepers of digital
