Yu-Chen Lin

Hi, I’m Yu-Chen! With a background in psychology and international marketing, I craft SEO-driven content that connects and drives results. Currently based in London for my Master’s, I have hands-on experience in finance and e-commerce blogs, and I’m passionate about exploring how psychological theories can be applied to marketing strategies and influence consumer behaviour. If you’re interested in marketing, content, or the power of psychology, let’s connect!

Illustration of a man considering purchase options, representing the consumer decision-making process with icons of clothing, wallet, and a lightbulb.

5 Essential Stages of the Decision-Making Process for Marketers (With Actionable Tips)

Understanding how consumers make decisions is vital for successful marketing. From the moment a need arises to the post-purchase experience, every step in the decision-making process influences what people buy, when they buy it, and why. Whether you’re a marketer looking to boost conversions or a business seeking to build customer loyalty, knowing the five […]

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Build Your Customer Journey Map featured image showing a person pointing to customer journey stages, website, chat, product, survey, advocacy, with icons and a positive user experience path. A practical guide for mapping customer journeys.

Build Your Customer Journey Map: A Practical Guide from Start to Finish

Want to turn more browsers into loyal customers? The secret lies in mapping their journey. A customer journey map visualises every step a user takes with your brand, highlighting pain points, missed opportunities, and the real reasons behind conversions or drop-offs. This guide explains what a customer journey map is, why it’s important, and offers

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Illustration of diverse people using digital devices, with shopping bags, analytics icons, and "Consumer Behaviour Trends 2025" text, representing key consumer trends for marketers in 2025.

10 Essential Consumer Behaviour Trends Marketers Must Know in 2025

In 2025, consumer behaviour is changing rapidly, influenced by the lasting effects of the pandemic, the rise of digital technology, and evolving generational values. For marketers and professionals in psychology, keeping up with the latest trends in consumer behaviour is vital to grasp what influences buying decisions and to adjust strategies for success. In this

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Customer journey touchpoints illustration showing a human head with icons for shopping cart, search, megaphone, and thumbs up, representing key interactions in the customer experience.

Customer Journey Touchpoints: How to Map, Optimise, and Boost Brand Loyalty

Every interaction a customer has with your brand can shape their overall impression and determine whether they come back, recommend you to others, or move on. These moments, known as customer journey touchpoints, are where the customer experience is either won or lost. If you’re looking to increase conversions, foster loyalty, or just better understand

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Illustration showing the scarcity principle in marketing, featuring a shopping bag with a dollar sign, a warning sign reading "Only 3 Left," an hourglass, and a human head with gears, alongside the headline "How to Use the Scarcity Principle in Marketing - Tactics Backed by Psychology and Data.

How to Use the Scarcity Principle in Marketing: Tactics Backed by Psychology and Data

Have you ever found yourself wanting to buy something simply because it’s almost sold out or only available for a limited time? That’s the scarcity principle in action. When options seem limited, whether it’s a low stock warning, an exclusive deal, or a flash sale, our brains tend to see the opportunity as more valuable

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Illustration of a large crowd with an upward arrow pointing to a thumbs-up icon, representing the bandwagon effect in marketing and social influence

What Is the Bandwagon Effect? A Marketer’s Guide to Persuasion, and Consumer Behaviour

The bandwagon effect is a psychological bias where people tend to adopt ideas, products, or behaviours simply because others are doing so, explaining why viral trends take off so quickly and why brands can generate huge buzz. In this article, we’ll explore what the bandwagon effect is, why it influences consumer choices, and how marketers

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Illustration of a worried man between a dollar sign and a downward arrow, with the title ‘The Complete Guide to Loss Aversion: Causes, Impact, and How to Beat It, representing financial anxiety and the concept of loss aversion.

What Is Loss Aversion? A Complete Guide to the Psychology of Fear and Decision-Making

Loss aversion is a psychological bias where people find losing something much more upsetting than the pleasure they get from gaining the same item. It’s why many of us tend to avoid losses rather than chase after gains. In this guide, I’ll explain what loss aversion is, why we experience it, how it influences our

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Flat design illustration showing “What is Customer Churn” with a downward trend graph, a customer icon, people leaving, and a box, representing the concept of customer churn rate and customer loss in marketing.

What Is Customer Churn? Proven Strategies to Reduce Churn Rate

Customer churn, sometimes known as customer attrition, is the rate at which customers cease doing business with a company. For marketers and business leaders, understanding why this happens and how to lower the churn rate is crucial for fostering sustainable growth and profitability. In this article, we’ll explore what customer churn means, the psychology behind

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Illustration of customer behaviour analysis showing data charts, human profile with brain, predictive analytics, and marketing insights for understanding consumer behaviour.

How to Do Customer Behaviour Analysis

Modern consumers demand seamless, personalised experiences. By analysing customer behaviour, using data and psychology, businesses can better understand why people make the choices they do. According to McKinsey, brands that leverage advanced analytics see up to 85% higher sales growth and 25% better profit margins. Understanding customer behaviour isn’t just helpful; it’s a crucial competitive

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Featured image for What Is Customer Behaviour article: An illustrated shopper holding a basket, surrounded by different product choices and question marks, representing consumer decision-making in marketing.

What Is Customer Behaviour? Essential Factors, Types, and Strategies for Modern Brands

Understanding customer behaviour is at the core of effective marketing. Whether you’re launching a new campaign, designing a product, or building your brand, being able to anticipate and respond to how people think, feel, and act is what sets successful marketers apart. But what exactly is customer behaviour, and why is it so important? In

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