Yu-Chen Lin

Ever wondered why certain adverts, sounds, or images can instantly influence your mood or decisions? That’s the power of priming effects! From the colour schemes used in fast food outlets to the background music in shops, marketers exploit priming to shape our thoughts, feelings, and purchasing habits. For brands and marketers, understanding what priming is […]

In the world of data-driven decision making, it’s more important than ever to understand how our cognitive biases shape our judgments. Among these, confirmation bias is especially significant because of its subtle yet powerful effect on how we interpret information, particularly in the realms of marketing and consumer behaviour. This article takes a closer look

Ever wondered why shoppers tend to trust five-star ratings, customer reviews, or those “best seller” labels more than what brands say about themselves? The answer lies in social proof, a psychological phenomenon that influences our purchasing choices daily. In a world bursting with options and a fair bit of scepticism, leveraging social proof in your

Have you ever wondered why setting a higher “original price” or imposing purchase limits can make a deal seem irresistible? This is the influence of anchoring bias, a psychological phenomenon that affects how we perceive value and make purchasing decisions. In this article, you’ll find out what anchoring bias is, how it operates in marketing,

Have you ever become obsessed with one negative review while completely overlooking the many positive ones? That’s known as negativity bias, a psychological tendency to give more weight to the bad than the good. In the world of marketing, this bias can skew how consumers view reviews, advertisements, and overall brand experiences. Recognising when we’re

Have you ever found yourself drawn to a product, brand, or even a person simply because they felt familiar? That’s what’s known as the mere exposure effect, a psychological phenomenon where the more we encounter something, the more we tend to prefer it, often without even realising. In today’s crowded marketplace, grasping how familiarity influences

Why do unfinished tasks linger in our minds longer than those we’ve completed? This is a classic example of the Zeigarnik Effect, a psychological phenomenon that makes incomplete actions difficult to shake off. This cognitive tension impacts not only our productivity and memory but also provides marketers with a clever way to enhance engagement and

The decoy effect is a clever pricing strategy that encourages consumers to choose a preferred option by adding a third, less appealing choice. It not only shapes how we perceive value but can also significantly alter buying decisions. By grasping how this effect operates, marketers can develop astute pricing strategies, while consumers can become more