Yu-Chen Lin

Why do some brands win loyalty while others get ignored? It often comes down to how well marketers use cognitive bias, the subtle mental shortcuts shaping every buying decision. In this guide, you’ll learn what cognitive biases are, why they matter, and exactly how to apply them to boost your marketing impact. What Are Cognitive

Key Takeaways: What Is the Availability Heuristic? The availability heuristic is a mental shortcut that we all use to make decisions quickly and efficiently. Instead of going into a detailed analysis, we often rely on the information that’s easiest to remember, things that are vivid, recent, or evoke strong emotions. This concept was introduced by

Have you ever found yourself feeling rather overwhelmed by a lengthy menu or perhaps made an impulsive online purchase to get it over with? That’s what we call decision fatigue, a mental strain that can impact how we shop, click, and ultimately convert. In the digital age, grasping this psychological phenomenon enables marketers to enhance

Key Takeaways: What is the Framing Effect? The framing effect is a psychological phenomenon where our decisions can be swayed simply by the way information is presented. It’s not just about the content itself; it’s all about how it’s delivered. Although both perspectives highlight the same reality, the emotional and cognitive reactions can vary significantly.

Key Takeaways: What is FOMO? FOMO, or Fear of Missing Out, refers to that gnawing feeling we get when we suspect that others are having fantastic experiences while we’re left out. This term took off in the early 2000s, but it was first introduced by marketing strategist Dr. Dan Herman in 1996. The Psychology Behind

Key Takeaways: What is the Focusing Effect? The focusing effect is a cognitive bias that occurs when people place too much emphasis on a single aspect of an event or situation, often at the expense of other important factors. This can lead to an inflated perception of the significance of the thing they’re concentrating on,

Key Takeaways: What Is the Default Effect? The default effect describes our natural inclination to stick with the option that’s already been chosen for us when making a decision. Many people see these defaults as subtle recommendations, or perhaps they just go along with them to avoid overthinking things. “Example: Users are more likely to

Key Takeaways: What is Distinction Bias? Distinction bias is the tendency we have to see differences between choices as much more pronounced when we assess them together (in joint evaluation) than when we consider each option separately (in separate evaluation). This concept was first formally introduced by researchers Christopher Hsee and Jiao Zhang. It serves