Have you ever enjoyed receiving a free sample and felt delightedly tempted to buy the full product? Or perhaps you downloaded a free guide and later found yourself subscribing to the company’s newsletter? You weren’t manipulated; you were responding to one of the most powerful behavioural principles in psychology: the principle of reciprocity. Grasping this […]
Have you ever found yourself valuing a wobbly table you put together yourself more than a sleek one from a showroom? That’s what we call the IKEA effect. It’s a cognitive bias that explains why people tend to place a higher worth on items they’ve invested effort into creating. But this concept isn’t limited to
What Is the IKEA Effect? A Marketer’s Guide to Leveraging Buyer Psychology Read More »
In marketing and consumer research, getting accurate feedback is crucial, but courtesy bias can often get in the way. This subtle yet significant form of social desirability bias causes people to exaggerate their positive experiences and hold back on criticism, particularly when there are power dynamics at play or when they want to be polite.
What Is Courtesy Bias and Why It’s Killing Your Marketing Data Read More »
Have you ever felt a twinge of regret after making a purchase that seemed right at the time? That uneasy feeling is called cognitive dissonance, a crucial psychological concept every marketer should grasp. In today’s crowded digital marketplace, it’s vital to understand cognitive dissonance, how it arises, how to minimise it, and its impact on
What Is Cognitive Dissonance? 7 Signs, Real Examples, and How to Reduce It in Marketing Read More »
We live in a time with endless choices. Whether it’s picking a show to watch on Netflix, choosing a CRM to implement, or deciding which flavour of almond milk to buy, it’s incredible how many options we have. Ironically, having so many choices can often leave us feeling less satisfied rather than more fulfilled. This
The Paradox of Choice: Why Too Many Options Hurt Conversions Read More »
Have you ever wondered why some marketing campaigns fail, even when they seem perfectly reasonable? The culprit could be congruence bias, a psychological trap that ensnares even the brightest marketers. It leads them to reinforce their beliefs rather than discover what drives results. In this article, we’ll explore congruence bias, how it subtly influences consumer
What Is Congruence Bias? How It Shapes Marketing and Consumer Decisions Read More »
What if having confidence in your customer or team could enhance performance and yield better results? This isn’t just optimistic thinking or gentle psychology. It’s the Pygmalion Effect, an established behavioural phenomenon indicating that expectations shape reality. Whether you are a marketer, brand strategist, team leader, or entrepreneur, grasping how perceived expectations affect outcomes can
The Pygmalion Effect in Marketing: How Expectations Drive Brand Loyalty Read More »
Why do those flashy headlines stick with us while the more important facts fade away? And why are we often drawn to the eye-catching product over the one that offers better value? The answer lies in a powerful cognitive shortcut called salience bias. Whether you’re a marketer, a consumer, or simply curious about how people
Salience Bias in Marketing: Why Eye-Catching Often Beats Best Value Read More »
Digital marketing is experiencing its most significant transformation in years, driven by Generative Engine Optimisation (GEO). Traditional search engines, such as Google, are no longer the only gatekeepers of digital discovery. Consumers today increasingly utilise AI-driven tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews for quick, accurate, and conversational responses. If you’re curious about
What Is Generative Engine Optimisation (GEO)? A Complete Guide for 2025 Read More »
