Understanding Consumer Behaviour

Understanding how consumers make decisions is vital for successful marketing. From the moment a need arises to the post-purchase experience, every step in the decision-making process influences what people buy, when they buy it, and why. Whether you’re a marketer looking to boost conversions or a business seeking to build customer loyalty, knowing the five stages of the consumer decision-making process can help you steer choices and achieve better results. In this guide, we’ll take a closer look at each stage, explore what impacts consumer decisions, and share effective strategies

Want to turn more browsers into loyal customers? The secret lies in mapping their journey. A customer journey map visualises every step a user takes with your brand, highlighting pain points, missed opportunities, and the real reasons behind conversions or drop-offs. This guide explains what a customer journey map is, why it’s important, and offers practical steps to create your own for better marketing results and a more positive customer experience. Key Takeaway: What Is a Customer Journey Map? A customer journey map is a visual tool that shows every

In 2025, consumer behaviour is changing rapidly, influenced by the lasting effects of the pandemic, the rise of digital technology, and evolving generational values. For marketers and professionals in psychology, keeping up with the latest trends in consumer behaviour is vital to grasp what influences buying decisions and to adjust strategies for success. In this article, we’ll explore the key consumer behaviour trends for 2025, backed by expert research and real-world insights, to guide you in navigating today’s competitive market successfully. Key Takeaway: Top Consumer Behaviour Trends in 2025 1.

Every interaction a customer has with your brand can shape their overall impression and determine whether they come back, recommend you to others, or move on. These moments, known as customer journey touchpoints, are where the customer experience is either won or lost. If you’re looking to increase conversions, foster loyalty, or just better understand what influences customer decisions, mastering these touchpoints is crucial. This guide explains what customer journey touchpoints are, why they matter for business growth, and offers practical ways to optimise them for better results at every

Consumer expectations for personalised and seamless experiences have made “customer centricity” a key factor in business success. However, many marketers and leaders still find the concept somewhat unclear; does it require new technology, a cultural shift, or something else entirely? In this article, we’ll clarify what customer centricity means, why it’s important, and share practical strategies rooted in marketing psychology and consumer behaviour to help you turn this principle into a real advantage. Key Takeaway: What Is Customer Centricity? At its core, customer centricity is a business approach and organisational

Digital customer experience (DCX) has become the main battleground for brands competing. Marketers nowadays recognise that every online interaction influences customer loyalty and long-term success. In this article, we’ll examine how DCX combines marketing, psychology, and consumer behaviour, offering practical, research-backed strategies to help your brands stand out. Key Takeaway: What Is Digital Customer Experience? Digital customer experience is the overall impression a customer has when interacting with a brand online, whether it’s through websites, mobile apps, social media, email, live chat, or other channels. It’s not just about how

Why do some brands manage to build lifelong loyalty, while others lose customers after just one frustrating experience? The answer often lies in an often-overlooked metric: the Customer Effort Score (CES). Modern consumers aren’t looking to be wowed; they want quick, hassle-free solutions. In this guide, you’ll discover what Customer Effort Score is, why it matters in marketing and consumer psychology, and how you can use CES surveys to create seamless customer journeys that give your brand a real edge over the competition. Key Takeaway: What is Customer Effort Score?

What’s the value of a customer to your business? In a world where customer acquisition costs are climbing and brand loyalty is constantly changing, the cleverest marketers aren’t just focused on quick wins; they’re getting to grips with the art (and science) of Customer Lifetime Value (CLV). By understanding and improving CLV, you shift your approach from simply chasing individual sales to building long-term, profitable relationships. It’s a proven recipe for sustainable growth, stronger loyalty, and a healthier bottom line. Key Takeaway: What is Customer Lifetime Value? Customer Lifetime Value,

In today’s crowded market, where products are easily copied and services quickly become interchangeable, the real battleground for customer loyalty has shifted to something more intangible yet compelling: the experience. The so-called Experience Economy encourages marketers to stop just selling what a product is, and instead focus on what it means, emotionally, socially, and psychologically. This article looks at how immersive, personalised, and emotionally engaging experiences are changing what customers value, and why brands that get experience design right will be those leading the way in the future. Key Takeaway:

Key Takeaway: What Is Emotional Marketing? Emotional marketing is all about creating genuine connections with consumers by tapping into feelings such as joy, nostalgia, fear, empathy, and trust. Harvard Business School professor Gerald Zaltman highlights that a staggering 95% of purchasing decisions are made in the subconscious, primarily driven by emotions rather than logic. From Rational to Emotional: A Paradigm Shift Traditional marketing tends to highlight features and benefits, whereas emotional marketing digs deeper into how a brand makes you feel. In a time when products are often similar and