Have you ever found yourself drawn to a product, brand, or even a person simply because they felt familiar? That’s what’s known as the mere exposure effect, a psychological phenomenon where the more we encounter something, the more we tend to prefer it, often without even realising. In today’s crowded marketplace, grasping how familiarity influences consumer behaviour can give marketers and brand strategists an advantage. In this article, we’ll delve into the mere exposure effect, explore its psychological foundations, and discuss how you can utilise it in marketing to foster
