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Customer churn, sometimes known as customer attrition, is the rate at which customers cease doing business with a company. For marketers and business leaders, understanding why this happens and how to lower the churn rate is crucial for fostering sustainable growth and profitability. In this article, we’ll explore what customer churn means, the psychology behind […]

Modern consumers demand seamless, personalised experiences. By analysing customer behaviour, using data and psychology, businesses can better understand why people make the choices they do. According to McKinsey, brands that leverage advanced analytics see up to 85% higher sales growth and 25% better profit margins. Understanding customer behaviour isn’t just helpful; it’s a crucial competitive

Understanding customer behaviour is at the core of effective marketing. Whether you’re launching a new campaign, designing a product, or building your brand, being able to anticipate and respond to how people think, feel, and act is what sets successful marketers apart. But what exactly is customer behaviour, and why is it so important? In

Are you truly listening to what your customers are telling you? Customer feedback loops enable businesses to turn genuine user insights into ongoing improvements, boosting loyalty, refining marketing strategies, and fostering sustainable growth in today’s competitive market. Key Takeaway: What Are Customer Feedback Loops? A customer feedback loop is a well-organised, ongoing process where businesses

Brands that understand customer satisfaction and know how to measure it have a clear advantage. More than just boosting profits, understanding customer satisfaction can reveal the deeper reasons behind loyalty and advocacy. In this article, we’ll explore the latest research, psychological insights, and tried-and-tested strategies for measuring customer satisfaction, equipping you with the tools to

Navigating today’s digital marketplace involves understanding how real customers find, evaluate, and ultimately choose your brand. The marketing funnel is a proven framework for mapping the customer journey, enhancing conversion rates, and fostering sustainable business growth. In this article, we’ll break down what a marketing funnel is, explain each stage in plain, actionable language, and

Consumers long for genuine connections and instant solutions, and local marketing stands out. It allows brands to connect with people right where they live, work, and make decisions. By combining digital accuracy with a good understanding of the community, local marketing helps businesses send highly relevant messages that build trust, encourage loyalty, and lead to

Green marketing isn’t just a passing trend; it’s a crucial part of modern branding. As consumers become increasingly eco-conscious, companies need to adapt or risk being left behind. In this article, we’ll explore what green marketing involves, why it’s important for both brands and shoppers, and how to steer clear of greenwashing. Key Takeaway: What

Have you ever wondered how leading brands consistently deliver smooth, memorable service that keeps customers coming back and boosts sales? The secret is the Service Blueprint. This handy strategic tool helps you understand, improve, and innovate every point of contact in your customer journey. Whether you’re a marketer, a CX leader, or a consumer psychologist,

Why are brands bringing back flip phones, retro logos, and 90s cartoons? It’s all part of nostalgia marketing, a clever strategy that taps into fond memories from the past to create emotional connections, increase engagement, and boost sales. In this article, you’ll discover what nostalgia marketing is, why it resonates so well, and how brands,